Watch this
Howdy-do, I'm Chef Goldblum I'm gonna be your server tonight
"Do you know what you're doing? You know how to work this?"
Do I ever
"This is ostensibly our home it's not, really it's just for shooting"
"but this is my real family Look at 'em"
- "There we are" - "Look at that"
I want them looking at your hands those big rugged hands
"Me, I'm a humble student, always looking to expand my horizons"
Do you... Yeah... Yes, of course I know how to do it
- Charlie - "Barbecues..."
You know, I wouldn't say that I'm exactly the king of the barbecue
Nothing, nothing It's not taking
I thought this would work
I should know how to do this and I don't
"laughs My wife said to me"
"Hey, can't you... Can't you pitch in with the grill?"
"You know just once, even?"
"Barbecue"
"All around the world"
"whether it's yakitori in Japan to grilling in Greenland"
"it just seems to have a universal appeal to our senses"
"And my mouth is having trouble right now"
Barbecuing, Why? Why do we love it so Gold-dern much?
"And can I learn enough around the outdoor flame"
"to start the hands-on feeding of my good-looking brood?"
"Yeah, yeah"
"The first step in my odyssey"
"pick up the barbecue basics from some well-known"
"highly esteemed practitioners of this ancient art"
"Who might they be?"
I've come upon a strange scene
What's a... What's sort of like a scene is this?
- Welcome to the Pit - Yeah?
- What's your name? - Bobby Fame
- Fame? Mr. Fame - As in famous
How you doing? They call me Jitterbug
- You got it - Blaze Pitman
- Blaze? Blaze Pitman - Yeah
- You must be the fireman - Known for lighting fires
- You ever see that movie Deliverance? - Of course
- Yeah - Yeah
Yeah, yeah, that's it, that' it
"The Barbecue Pit Boys Look at them"
"They... At first I thought they were like ZZ Top"
"And globally, they got 15,000 devoted fan groups, and their fans"
"they lap up all these barbecue recipes like..."
"They love it They just love it"
- Tell me the whole darn story - I was a Boy Scout, a Cub Scout
We learned as very young kids how to cook around the fire or...
or go camping with the family
I mean, it's something you... you picked up naturally
- So, and... - all of you?
- Everybody was kind of... - Well, pretty much all these guys
We're gonna teach you just basic introductory barbecue
- We'll show you over here - I'm a bit of a novice
- I kinda don't know... - Yeah
We, you know, when I was a kid I grew up in Pittsburgh and...
- Yeah - we had kind of a grill, and my...
But, you know... No, that's it In my adult life
- I've done no-nothing, nothing - Right, yeah
Well, this is easy to do You'll do it all the time
- after you finish with us, yeah - Really? I want to
Well, my wife says
"Why don't you... We have a couple kids now"
She says "Why don't you do some grilling?"
What's the difference between grilling and barbecuing?
Well, traditionally barbecue means low and slow
It takes a long time to cook a piece of meat
Whereas grilling generally refers to...
it's hot fires, steaks, burgers and that kind of stuff
- I got you, I got you - We'll be cooking up ribs today
- Ribs - These are beef ribs
- Beef ribs? - We have, dinosaur ribs
- No, we don't - Yeah, we do
When you see them, you'll go "Yeah, they definitely..."
"I've seen those before" We'll see we'll show them to you
They're big You know the lyrics of that song?
"In Jurassic Park scary in the dark I'm so scared that I'll be eaten"
- Okay, let me see, So, if I... - Yeah, so just...
- I'll go - There you go
- And then... Now, just push - Come on, you...
- Yep, one more time - Come on, you little wood
Got it Perfect
Good job Good job
Okay, they're all hard at work the Pit Boys
I think I've been taken in to their bosom
I feel very good
I'm, rightly appetized by this whole world
Let me show you some meat here
We'll start preparing it for the grill and the smoker
So, these have been trimmed for the most part
Right? It cuts most of the fat The silver skin is off for the most part
- And then... Maybe I'm Silverskin - Yeah
- Instead of Goldblum... - Yeah?
- I'm Jeff Silverskin - Yeah
- With a steady hand you're right-handed - Steady hand?
- Yep, steady hand - Look at this, look at this
Unfortunately this is the hand I shoot with
- Oh, boy - I'm holding her down there
- Yeah - And...
Yeah, keep it, there you go How's that?
There you go
By the way where are all the... the lady folk?
Is this strictly men's work?
Well, we all have our Pit Girls They don't come here with us
Because they know the boys gotta be with the boys, sometimes
Just like the girls like to be with the girls
Anyway, that's your... that's your credo
- Now you gotta rub it - I gotta rub it?
This is a dry rub Right? It's, mostly sugar
- No kidding - Right?
- Rub it right in with your hands - Rub it means rub literally
- Yeah I'm a massaging that beef - Nice
- So, we'll place 'em bone side down - This is invaluable
Like that. The hardest thing now is waiting for this to cook
- Sit around - Get our music and we're all set
What kind of music?
We listen to a range of music here, but definitely jazz piano
Just kidding
I'll have Jitterbug show you how to cut this boss
- Jitterbug, Jitterbug - Yeah, okay
- Dinosaur steaks, man - This is what we do, man
Jitterbug, show him how it's done, man
Thanks, Jitterbug Show me
All right, you got yourself some beautiful tomahawk steaks here
And you do... Hey, you do animal calls
Yeah, yeah
What calls could you do that might bring animals here?
That's a wild turkey
That's a doe
When did you learn how to do it?
I've been hunting, like since I was four years old
- Really? - See this, right here?
You wanna follow that flow You wanna go as smooth as possible
Hold this side of the meat and stay away from the blade
- Don't cut your finger - No
I play the piano, I need all...
I think I'm... No
- Oh, yeah - Oh, yeah
Oh, yeah
What's your favorite part about barbecuing?
Do you think it's cutting like this? Is it preparing the meat?
Watching everyone enjoy something that I created
and seeing people enjoy it gets me goin', yeah
Beautiful, yeah Gee, beautiful
Like that?
- How was that? - That was awesome
"Well, jeez, this has got me, thinking now"
"you know, this all really is caveman stuff, isn't it?"
"Well, here I'm being given some research, listen to this"
"About 1,8 million years ago humankind discovered cooking over a flame"
"And, as the theory goes"
"it became our ticket to becoming bigger and bolder and brighter"
"The body can take in more energy more efficiently"
"from cooked food rather than raw"
"So, we become taller and stronger"
"giving us the time to develop new skills"
"and pursue new activities all the while expanding our brains"
"So, you could say that cooking over fire is fundamental to human existence"
- Look at this - Oh, my gosh!
Oh, man! Look at that
- I don't know where to begin - You can pull it with your fingers
- You can pull it apart - You do?
Look at that, baby
"Boy, what an introduction into the world of barbecuing"
"I had no idea, I feel I'm..."
properly, you know rubbed
And, now it's my turn in the smoker to marinate
and I'm all out of clichés I'm all out of...
- Am I crazy? I like the... - Yeah
The, the... the... the burned part, the grilled part
Yeah, yeah that's definitely the best part
Yep, okay
Gee, those Pit Boys
Like I said, I think they ought to include some Pit Girls
but, there you go
Give me some men who are stouthearted men
who will fight for the barbecue they adore
And now, I'm eager to learn more with all my questions and my curiosities
"Better nutrition plays its part in helping us enjoy life to the fullest"
"Traditionally speaking barbecuing here in the US of A"
"has been the domain of the male of the species"
"the manly man"
These hotdogs will be barking in a minute
"Guys, fellas, have long competed socially to show off their grill skills"
"You know, Hey men only, no dames here"
"Doesn't that look good?"
"Is it a man's job?"
"Well, I'd say those old roles of masculinity and femininity"
"Nope, nope Goodbye, goodbye"
"Now, here is a culture that loves a barbecue"
"just as much as us Americans the Korean culture"
"I'm not meeting a man, but a..."
"a wonderful and powerful woman who's bringing barbecue"
"into our current era"
"Yup, yup, yup I think this lively person"
I feel like I should've dramatically run to you
- Hello, hello - Hello
- It's so nice to meet you - It's so nice to meet you
- Hi, I'm Stephanie - Stephanie Soo
- Yes - This is Stephanie Soo
"Hi, everyone Welcome back to my channel"
"My name is Stephanie and today we are..."
"Stephanie has a YouTube channel"
"with over one million subscribers where every day she barbecues online"
Just a quick question, I don't know if I'm supposed to call you...
- I don't know what to call you - Master Goldblum, or...
- Okay, that sounds good - Really?
Because typically Koreans we don't call older people...
Yes?
We don't call people who are older than us by their first names
- So... - That's a bitter pill
Older than you, okay
"Holy cats"
- There's a lot of interesting stuff - "We're gonna grill together"
"But first, we need to hunt down and seek out the ingredients"
"Tell you what"
"I'm... I'd be happy if she takes the lead and I just follow"
- Then, the meat is this way - Here, I got it
We don't use all of the meat for Korean barbecue
There's like specific types that we use
And it is a little bit different from like, traditional American barbecue
- How so? How so? - It's just a lot of it
is more thinly sliced
If I were a kind of a meat that we'd put in a Korean barbecue
what would I be? I'd be one of the lean meats wouldn't I?
- Really? - What do you think?
Probably, like, a pork belly
No, no, no, no
No, no, not because you have a belly! No, no...
- I'd be pork belly? it sounds delicious - No, because...
That's like the original Korean barbecue Like, there's no one else like you
So, like, pork belly You're pork belly
- You're PB - All right
- Like it? - We're going down some aisle...
- Yes - down toward the checkout
"Stephanie Soo doesn't operate out of a restaurant"
"Her YouTube subscribers are invited into her own home to mukbang"
All I wanna do for the rest of my life is mukbang
Whatever that is What is it, for heaven's sakes?
laughs A mukbang actually started in South Korea
And it's pretty much a shortened abbreviation version
of meok-neun bangsong
- Meok-neun bangsong? - Which means an eating broadcast
You got tons of good food that you wanna eat
and then you eat it in front of a camera
Whether it's live streaming or you edit the video
upload it to YouTube
Do you see the way the camera is set up? Right?
- I do, I do - Very strategic
- It's directly in front of the food - I see
It just makes them feel like they're at the table with you
- "'Cause we're already doing it" - "Yes"
- "Hi there" - "Hello"
Something occurs to me though... that you're talking and eating
"but can you talk and eat at the same time?"
As long as they don't see the food they tend not to have a problem
Sometimes, if you're in the middle of a really good story
they actually get really upset that you took a bite of food
You're part of the early versions of our species
- as they gathered around a fire - "That's exactly my thought"
- "Every time I go Korean barbecue" - "Really?"
- "Yeah?" - "Yeah"
You always say "First bite"
They always wanna know And then you eat
First bite
Do I have green onion in my, teeth?
"Mukbang When did it come about?"
- Like around 2008 - So...
Yeah, so it's relatively new but it's spreading
like, all over the world
Who's doing it and why are they doing it?
What are they getting out of it?
"There's so much going on on social media"
"And you're like, Oh man I should be doing this"
"I should be doing that"
- but everybody's gotta eat And so... - FOMO, FOMO
Yeah, FOMO And I think, like
the whole purpose of barbecue is to bring people together
- Right - If you don't have two
three friends to go to Korean barbecue with
You could, sure, you could bring home the same food grill it up
- So if I barbecue it with you... - I get that
Because, yeah who would do this by themselves?
- "Yeah, Exactly" - "Go to all this trouble and..."
"But you could if you if you didn't have a partner"
"If you're watching"
- We Homo sapiens are social creatures - Yeah
- We need to be together - And it is my duty...
to keep giving them what they want
"We have to do the outro So, we always..."
- I didn't know there was any such thing - Yes, okay
Since it's going up on YouTube you always have to say
"Make sure to click that Like button Make sure to hit that Subscribe button"
"It's free, And we've got Jeff Goldblum today"
And we'll see you guys in the next one
See you guys in the next one
Click that Like button There's the jazz fingers
"And dancing fingers"
Mukbanging, sharing your companionship with others
who might be eating or not but who want to see you eat
Well, that's something That is something
She's contributing in some substantial way
to people, I guess who are
you know, lacking, deprived of companionship
It's true, I've hungered my whole life for human connection
- So, um... - "Hi Jeff!"
Hi So, having said that
this global obsession with barbecuing could have a downside
"Let me refer to my crack research team"
"One-third of the Earth's land surface One-third"
"is used for livestock production"
"Oh, boy, that's got some consequences"
"Water use Lotsa, lotsa water that takes"
"And gas emissions And factory farming"
"Now, you could just go vegetarian, and, you know"
"that's, not a bad idea"
"Or scientists are working away in labs creating smart meat or in-vitro meat"
"But there's a more natural and sustainable alternative"
"that has been staring us in the face all this time"
"Wait a minute Why are we looking at cattle?"
"Wait a minute I'm talking about an alternative"
Okay Oh, boy Oh boy, oh boy...
So, this is a... a large cricket farming facility
We farm crickets exclusively for human food
And we've got ten of these rooms in this facility full of crickets
"Insects"
"Just a sec, insect"
Trying to generate the...
just the highest quality of most efficient superfood
- that we can possibly generate - That's so interesting
"Aspire is providing an alternative to cooking meat on the barbecue"
"These lovely people operate in one of the most advanced"
"insect farming facility on Earth"
"and believe that they can contribute greatly to saving the planet"
We see protein demand increasing across the world
And insects are the most efficient way to convert plant protein
into animal protein
"Oh, my gosh! So, I'm seeing bugs right now"
"I'm seeing crickets?" Those are crickets right there?
You know what? Let me show you some close up
We have to change our clothes a little bit
So I'd encourage you take that jacket off
I like the look of this? Don't you like that color?
It's a great color
I'm red-green colorblind but it looks good to me
You're colorblind? What colors are unavailable to you?
Red-green colorblind So I struggle to see the color red
Really? You know what? You're not missing a thing
I'm not so crazy about red
This is Jeanette and she'll walk you through the incubation process
- Hi, do you want to come on in? - Very, very much so
See you in a little bit
This is where the crickets initially hatch out and start their life
- That's sweet - It's very sweet
- Do you ever name them? - I never name the individual ones
because that just seems like a lot of work
But I do sort of consider them all, in a weird way
- like part of me - I really admire what you're doing
- And I respect what you do - Thank you
Okay, come on, come on Don't lag behind
We separate all the live crickets into a bag
And then we'll take that and we'll freeze them very quickly
Do they have an idea what's happening to them?
Some of the others told them
"You know, pretty soon it's gonna get cold"
You don't think they have any idea about that?
This is a research facility and we spend...
our scientists spend as much time thinking about whether or not
they can do something as they spend thinking about whether or not
they should do something
You just... Didn't you... Did you just quote me a line from Jurassic Park?
- I say that in the movie - Yeah, I have
You did it intentionally? You sly fox
And you can actually take your mask off
- Really? - Yeah
So, if we want to really make protein accessible
we can convert crickets into some sort of meat analog
- I'm into it - Those are the kind of things
that I think will really shift the dynamic in North America
They've sort of whet my appetite with all this bug talk I don't know why
It's all of a sudden sounding kind of... kind of tasty
I'm gonna give them a little toss
I'm gonna spread over our dry rub seasoning
- How much cricket do you eat now? - Three meals a day
You do?
Great, you can't eat enough crickets
So we got them we have seasoned
Was there a fly just now on my head? Did you see that?
There was It just kinda flew, man
You know what I hate? Mosquitoes
I don't like those Can you eat them?
You probably could
I have some wet mesquite and hickory wood chips
- This is how you do it - And what I'm doing here
it's going to help get that smoke really going
Really? Now we're getting into it
Once they're seasoned we're going to go ahead and put them in the smoker
How can we turn our noses up at crickets
or any real source of sustainable, food?
- Time to eat - Really? Okay
Here I go, ready?
Wait a minute
Really good Really good
Spicy
The smart people of Aspire have good intentions
and aspire to great and grand things for all of us
So, I'd love to introduce and help encourage others to...
be flexible, open-minded and eat some sustainable food
Yes, yes
Hey, wait a minute I have a good idea
"I think it might be time for me"
"to put my newly acquired knowledge to the test"
"Here we are at Los Angeles"
"and the barbecuing extravaganza that is the 4th of July"
"That's when the most barbecuing goes on in America any, any time"
Well, 4th of July Hello, happy Independence Day
Happy, happy 4th Isn't that sweet?
People are particularly kind of... lovely on this day
And you know, when we started this little odyssey
I hadn't much experience with grilling
"I think that barbecuing can be more than just you know, men and meat"
"And here's the place. what if I barbecue some sustainable food?"
"Not crickets, maybe not crickets I got something in mind"
"All right, guys A, busy day today 4th of July"
Don't let me interrupt Don't let me interrupt
- I'm so sorry - Come on in
- Why don't you have a seat right here? - Really?
- Yeah, yeah - I don't wanna squeeze you
Squeeze you
Okay, so, fire, you guys are a big part of our lives
- Great, great - Yeah
It's, it's just the fire service is a community-based service
So what this enables us to do is have a barbecue
host a barbecue, and bring some of the family sense into our family
- which is the fire house - Isn't that beautiful?
- Yeah - Such a beautiful thing
If you weren't here would you be at home barbecuing anyway?
Most likely, most like... Yeah
Almost all these guys here... they're great cooks
- And they... - Really? You're all good at barbecuing?
- They're all good cooks - What do you like to make?
Burgers, tri-tip... Ribs Brisket
- Spatchcock chicken - There's a great...
- Brisket - We understand you're quite the cook
Well, I'm not, that's the thing I've got help
I'm gonna cook some vegetables and stuff like that
And you're gonna cook some meat, some hot dogs, y'know...
- Yeah, yeah - All right
- And then, we'll see who likes - We gotta get cooking
Let's get to work
We're getting some customers out front, guys So...
- Avery is my trusted sous chef - Yes
The great A... Avery Pursell
- Thank you, Avery - You're welcome
This is a cauliflower steak
So, now, I'm just gonna put those on the grill
Get your drizzle on Get your drizzle on
Yeah, thank you I... I get that on there?
- You're doing good - There goes your steak
- There we go, How's that? - There you go
Watch out, watch out Okay. Now, we're...
So, you're gonna drizzle a little bit more oil over here
It might cause a little bit of a flame-up but...
- So, be careful - You'll be fine But it'll be okay
If only there were firemen around If only...
If only somebody could help us if we caught on fire
- What could go wrong? - Okay, watch out
- Okay, No fire yet. Oh, boy - Good, No
This is what I call a Portobello mushroom slider
I'm gonna try the cauliflower first okay?
I put my heart and soul into that That's romesco sauce on some cauliflower steak
If ten Goldblums is the highest you can get
How many Goldblums would that get, do you think?
I'd say about a 10.2
- What have you got going there? - Romesco sauce
Holy smokes!
- What do you think of that? - They're going like hot cakes
This seems pretty fancy We're just looking for a hot dog
- Thank you - Okay
Well, there... there you go
It's really good Can I have the same thing?
You want the same thing? Yes How about some butternut squash, too?
- Sure you don't want a hot dog? - I'm good
- Hot dog - Thank you so much
Hot dog, schmot dog Come... Come on
- You like it? - I really like it
Thank you for coming into our house
and enjoying the 4th of July celebration with us
So now, you're considered part of our fire department family
- Well, a little in a... - here at 69
In a little... You're more than welcome
I had one of these... with the mushroom just a tad
- Aren't they good? - Yeah
- Look at that - Oh, man
That looks pretty good I'm not gonna lie
Hey, pretty good
This is a great honor Look at this
"Barbecuing is something isn't it?"
"When you got an assortment..."
"A rainbow assortment of people from all different"
backgrounds and stratas appreciating the same lovely
well done food it really creates community
"What I've seen is that when people are eating barbecue"
"it doesn't matter what food is on the grill"
It sure isn't about the... the dish but about the shared experience
Gee, that's not a bad thing I may just...
really take this home to my own family and start to do a little grilling now
That's how I feel about it
So, happy birthday, America and happy love day Planet Earth
- Look at me... Look at me now - What?
Is Dad a grill master or what?
- Maybe - Flip it over
- How did you do this? - Smoke gets in your eyes
Subtitled by: Image Production House